Because he always purchased Harley-Davidson Motorcycles, Cliff does not consider any other brands and makes a quick decision when he is making a purchase in this product category.This is an example of the _______ benefit of brand equity for customers.

Question

Quizplus · Accepted Answer

Cliff's preference for only purchasing Harley-Davidson motorcycles despite other options in the market implies that he has developed a strong attachment to the brand, which is an example of brand loyalty.

Because He Always Purchased Harley-Davidson Motorcycles, Cliff Does Not Consider