Coke's packaging has red as the dominant color to express the brand as active and energetic while Pepsi uses blue to present itself as fresh and relaxed.The colors reflect the brand and are carried through in the package design.These are examples of the _____ element of effective packaging.
A) Usage Promotion
B) Aesthetic
C) Communication
D) Harmony
E) Protection

Question

Quizplus · Accepted Answer

The use of color in packaging to convey brand identity and evoke certain emotions is an example of the aesthetic element of effective packaging.

Coke's Packaging Has Red as the Dominant Color to Express