NRG Beverages and DRNK Spirits are considering co-branding an energy drink that also contains alcohol.The critical decisions in this type of relationship revolve around _____ for each firm.
A) Control factors
B) Resource commitments
C) Brand strength
D) Brand identity
E) Brand protection

Question

Quizplus · Accepted Answer

Resource commitments are critical in co-branding relationships as they determine the level of investment and involvement each firm will contribute to the partnership.

NRG Beverages and DRNK Spirits Are Considering Co-Branding an Energy