Procter & Gamble co-branded its Tide detergent and Downy fabric softener to create Tide Simple Pleasures and Downy Simple Pleasures in the U.S.market.In England, the company co-branded its Bold and Lenor detergents, creating a premium brand called Bold Infusions and Lenor Infusions.These are examples of a _____ type of co-branding relationship.
A) Co-location
B) Multiple company venture
C) Joint venture
D) Internal brand combination
E) Merger

Question

Quizplus · Accepted Answer

This is an example of an internal brand combination, where a single company combines two of its own brands to create a new product offering.

Procter & Gamble Co-Branded Its Tide Detergent and Downy Fabric