Nickelodeon and Marriott partnered to create a kid-friendly chain of vacation-oriented hotels.This is an example of a _____ type of co-branding relationship.
A) Co-location
B) Multiple company venture
C) Joint venture
D) Internal brand combination
E) Merger

Question

Quizplus · Accepted Answer

A joint venture is a partnership between two or more companies that work together on a specific project or business venture. In this case, Nickelodeon and Marriott have come together to create a new brand of hotels tailored to children and families. This joint venture allows both companies to leverage their respective strengths and resources to create a unique product offering that would be difficult to achieve on their own.

Nickelodeon and Marriott Partnered to Create a Kid-Friendly Chain of Vacation-Oriented