Colgate Palmolive reported fake Colgate toothpaste being shipped in phony packages in the United States.It was not clear where the fake toothpaste originated, but Colgate and other packaged goods companies took a number of steps to reduce counterfeit packaging.Document Security Systems works with manufacturers to make their packaging more secure.This is part of the _____ objective of packaging.
A) Harmony
B) Aesthetic
C) Communication
D) Protection
E) Usage Promotion

Question

Quizplus · Accepted Answer

The objective of packaging in this scenario is protection, as Colgate and other packaged goods companies took steps to reduce counterfeit packaging in order to protect their brand and consumers from potentially harmful counterfeit products.

Colgate Palmolive Reported Fake Colgate Toothpaste Being Shipped in Phony