Dave's Donuts decided to enter a co-branding relationship with Sid's Sandwiches in which both companies would have operations in the same retail space.This was beneficial for both because it reduced unused capacity for both as Dave's major usage is in the morning while Sid's is from 11 AM until midnight.This is an example of a _____ type of co-branding relationship.
A) Co-location
B) Multiple company venture
C) Joint venture
D) Internal brand combination
E) Merger

Question

Quizplus · Accepted Answer

Co-location is the type of co-branding relationship in which two or more companies share the same physical retail space. In this case, Dave's Donuts and Sid's Sandwiches are operating in the same retail space, which reduces unused capacity for both. This type of arrangement is often beneficial for companies that have complementary operations and customer bases.

Dave's Donuts Decided to Enter a Co-Branding Relationship with Sid's