David Aaker defines _____ as "a set of assets (and liabilities)linked to a brand's name and symbol that adds to (or subtracts from)the value provided by a product or service to a firm or that firm's customers."
A) Brand Identity
B) Brands
C) Brand Momentum
D) Brand Equity
E) Brand Symbols

Question

Quizplus · Accepted Answer

David Aaker defines brand equity as the set of assets and liabilities linked to a brand's name and symbol that adds to or subtracts from the value provided by a product or service to a firm or that firm's customers.

David Aaker Defines _____ as "A Set of Assets (And