Super-Mart decides to create its own brand of personal care products.It enters into an agreement with a large manufacturer of this type of product to supply them with the products that will carry its newly formed brand's name.This is an example of _______.
A) Family branding
B) Store Branding
C) Stand-alone branding
D) Co-branding
E) National Branding

Question

Quizplus · Accepted Answer

This is an example of Store Branding, where the retailer creates and sells products under its own brand name with the help of a manufacturer.

Super-Mart Decides to Create Its Own Brand of Personal Care