If the essential benefit of a product is not met, the other items the marketer creates have little or no meaning to the customer.

Question

Quizplus · Accepted Answer

It is important for the essential benefit of the product to be met because this is what the customer is ultimately buying. If this benefit is not met, the customer will not be satisfied with the product, regardless of any additional features or benefits that the marketer creates. Therefore, the essential benefit is crucial for customer satisfaction and should be the main focus of the marketer.

If the Essential Benefit of a Product Is Not Met