An example of an "essential benefit" of a plane ticket is _______.
A) Get the lowest price possible by shopping BOTS
B) Get a person to buy from a particular air line
C) Get a person from one place to another
D) Get a person to think about the food, liquor and baggage handling of the air line
E) Get the person to buy based upon unessential items in the product offering

Question

Quizplus · Accepted Answer

The essential benefit of a plane ticket is getting a person from one place to another. Other options listed are not essential benefits but rather marketing tactics or non-essential add-ons.

An Example of an "Essential Benefit" of a Plane Ticket