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Marketing Management Study Set 5
Quiz 10: The Product Experience: Product Strategy
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Question 21
Multiple Choice
Companies translate the essential benefit into physical, tangible elements known as the _________.
Question 22
Multiple Choice
An example of an "essential benefit" of a plane ticket is _______.
Question 23
Multiple Choice
Durable products refer to products with a longer product life and are often more expensive.Durable products can be described as ________.
Question 24
Multiple Choice
Clothes, furniture, and major appliances are called shopping goods.This category of good implies that ________.
Question 25
Multiple Choice
The Apple Newton, the first PDA, is a good example of a product that was _______.
Question 26
Multiple Choice
At Chick-fil-A, the company strives to not just serve food but ________.
Question 27
Multiple Choice
While Tide is a product, it includes things like a product size, feature or price.These are called ________.
Question 28
Multiple Choice
Staples are a kind of good that people usually buy _______.
Question 29
Multiple Choice
Products that consumers purchase that are relatively low-cost, purchased frequently and lacking some amount of interest by the customer are called __________.
Question 30
Multiple Choice
Tangibility refers to __________.
Question 31
Multiple Choice
Every aspect of the product experience is evaluated by the customer and then considered against a ____________.
Question 32
Multiple Choice
When product is defined in a marketing context, it is _________.
Question 33
Multiple Choice
When a company creates a product that extends, enhances and encourages the customer beyond delivering its core, this concept is called _______.
Question 34
Multiple Choice
When a product is wrong _________.
Question 35
Multiple Choice
The product experience is called the ________.
Question 36
Multiple Choice
LG Electronics makes a variety of phones that compete in very competitive industry.The company's overall strategy is to ________.
Question 37
Multiple Choice
Different target markets will view the same product _________.
Question 38
Multiple Choice
There is a category of goods called unsought goods.These goods are characterized as being the kinds of things that consumers _______.
Question 39
Multiple Choice
Today many tangible products have a component that impacts the customer's satisfaction before and after the purchase.This component that compliments the tangible aspects of the product is called __________.