Specialty goods hold a unique place in the hierarchy of product classifications in that they __________.
A) Focus on price
B) Focus on total value
C) Are sought out by customers who are willing to search to find this particular kind of product
D) Stores located in peculiar places
E) None of the above

Question

Quizplus · Accepted Answer

Specialty goods are products that have unique characteristics or brand identification and are sought out by customers who are willing to go out of their way to find them. They are not focused on price or total value. Stores selling specialty goods may be located in peculiar places to cater to their specific target market.

Specialty Goods Hold a Unique Place in the Hierarchy of Product