Companies Must Balance the Number of Items in a Product

Companies must balance the number of items in a product line.Too many items and customers find it difficult to see the differences between the products.Too few products and the company runs the risk of _______.

A) Having inefficiencies in production
B) Having trouble with discounters because they may have the same product as a full price store
C) Having a problem with communication to the market about the products
D) Missing important market opportunities that are not being attacked by the current product offerings.
E) None of the above