Generally speaking a new product will get ________ level of budget with respect to communication than established products.
A) A lower
B) The same
C) A mid
D) A higher
E) None of the above

Question

Quizplus · Accepted Answer

A higher level of budget is usually allocated to new products in order to create awareness and generate demand in the market. Established products already have a level of brand recognition and customer loyalty, hence they require less investment in communication.

Generally Speaking a New Product Will Get ________ Level of Budget