Early adopters and innovators are the primary purchasers in the __________ stage of the product life cycle
A) Growth stage
B) Introductory stage
C) Maturations stage
D) Stage II
E) None of the above

Question

Quizplus · Accepted Answer

In the introductory stage, early adopters and innovators are the primary purchasers as they are excited about new products and are willing to try them out. This stage is characterized by low sales volume, high marketing and advertising expenses, and limited distribution. As the product gains traction and moves into the growth stage, a wider range of consumers begin purchasing the product.

Early Adopters and Innovators Are the Primary Purchasers in the __________