Generally speaking, the most dramatic increase in revenue occurs in the _________ stage of the PLC.
A) Introduction
B) Growth
C) Maturation
D) Saturation
E) Decline

Question

Quizplus · Accepted Answer

During the growth stage of the Product Life Cycle (PLC), sales increase at a higher rate compared to the other stages. This is because the product gains wider acceptance and popularity among customers, leading to an increase in demand and revenue. As a result, the growth stage is often considered the most profitable stage for the business.

Generally Speaking, the Most Dramatic Increase in Revenue Occurs in the _________