Early in the maturity phase of the PLC, the product reaches its ________ distribution with respect to the variety of outlets targeted.
A) Minimum
B) Stable
C) Maximum
D) Selective
E) None of the above

Question

Quizplus · Accepted Answer

During the maturity phase of the PLC, the product reaches its maximum distribution with respect to the variety of outlets targeted. This means that the product has reached its widespread acceptance in the market and is likely to be available in a wide range of retail outlets.

Early in the Maturity Phase of the PLC, the Product