In the decline phase of the PLC, companies often face very serious questions about the product.Among the most important strategic issues faced, two strategies can be described as _______.
A) Product proliferation and cannibalization
B) Product deletion and harvesting
C) Product proliferation and extinction
D) Product central tendencies and deviations
E) None of the above

Question

Quizplus · Accepted Answer

In the decline phase of the PLC, companies often have to make difficult decisions about whether to continue investing resources in the product or to withdraw it from the market. Two common strategies in this phase are product deletion, which involves phasing out the product and directing resources towards more profitable products, and harvesting, which involves reducing investments in the product while continuing to generate profits from its remaining sales. Product proliferation, which refers to introducing new variations of the product, is not a common strategy in the decline phase since it can lead to further cannibalization of sales. Similarly, product extinction and central tendencies and deviations are not commonly used strategies in the decline phase.

In the Decline Phase of the PLC, Companies Often Face