In the maturity stage of the PLC aggressive companies seek new potential markets.The sources of these customers come from _________.
A) Converting non-users to first time users and capturing other competitors' users
B) Finding light users and capturing them with a new product line
C) Attacking competitors' users and creating a new market niche for them to enter
D) Having a low cost product for every market in the category
E) All of the above

Question

Quizplus · Accepted Answer

In the maturity stage of the PLC, aggressive companies seek new potential markets by converting non-users into first-time users and capturing other competitors' users. This often involves offering better value or differentiation than competing products to attract users. Option B is not typically a primary source of new customers, and Options C and D may not be the best strategies for companies seeking new potential markets. Therefore, the best choice is A.

In the Maturity Stage of the PLC Aggressive Companies Seek