In the decline stage of the PLC, a common communication strategy is to _________.
A) Target new customers to enter the market
B) Increase communication to current customers to keep them from abandoning our brand
C) Decrease communication as a result of the market getting smaller
D) Focus on brand switching as a result of people not being brand loyal
E) None of the above

Question

Quizplus · Accepted Answer

In the decline stage of the Product Life Cycle (PLC), the market is shrinking, and companies often reduce communication efforts to cut costs, as the product is being phased out.

In the Decline Stage of the PLC, a Common Communication