Influencers are any individuals, both inside and outside the organization, with relevant expertise in a particular area that is used by the buying center in making the final decision.

Question

Quizplus · Accepted Answer

This statement is true. Influencers are individuals who have expertise or can provide valuable insights in a particular area that is relevant to the buying decision. They may not have the final say in the decision-making process, but their opinions and inputs can influence the decision.

Influencers Are Any Individuals, Both Inside and Outside the Organization