When General Motors is familiar with a product and supplier, but still seeks additional information in the market place, it is called a ________.

Question

Quizplus · Accepted Answer

This is referred to as a modified rebuy, as the company is already familiar with the product and supplier, but seeks additional information in the market before making a purchase decision. A straight rebuy would involve no additional information seeking, and a new purchase would involve a completely new product or supplier not previously used. Filtered buy is not a common term in purchasing.

When General Motors Is Familiar with a Product and Supplier