Derek Barber is working on selling some defense equipment to Buccaneer Supply Company.After getting by the secretary, he decides to talk to people inside the firm to identify people that he considers to be important in the buying center process.The people he is targeting are known as __________.

Question

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Influencers are individuals within a buying center that may not have the final authority on purchasing decisions, but can influence them by providing expertise, opinions, or recommendations to decision-makers. Derek Barber is targeting these individuals within Buccaneer Supply Company.

Derek Barber Is Working on Selling Some Defense Equipment to Buccaneer