Maryanne has noticed that the production of one of the manufacturing teams has lost productivity over a six month period of time.She puts together a document that describes the productivity loss and does a study to determine the cause.She finds that one of the key machines in the process breaks down often.Maryanne asks several machine manufacturers to come into the company and make proposals.Maryanne is playing the role of ________.
A) Influencer
B) Gatekeeper
C) Initiator
D) User
E) Decider
Correct Answer:
Verified
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Q41: Gatekeepers are important in the B2B buying
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A) It
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A) USA
B) USA
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