Companies can set the benchmark in a new product area by developing _____________ that are transferable to the new market.
A) Product market combinations, such as brand recognition
B) New advertising strategies
C) Target markets
D) "One size fits all" solutions
E) Organizational behaviors

Question

Quizplus · Accepted Answer

Developing product market combinations, such as brand recognition, can help companies set the benchmark in a new product area. These are transferable skills that can help the company establish a strong presence in the new market. New advertising strategies, target markets, "one size fits all" solutions, and organizational behaviors may also be important, but they are not specifically transferable skills that can help the company set the benchmark in a new product area.

Companies Can Set the Benchmark in a New Product Area