_______________ is a third way of defining competitors.Customers often find new uses that alter the original intent or design of a product.
A) Direct competitors
B) Indirect competitors
C) Product use
D) Substitution
E) None of the above

Question

Quizplus · Accepted Answer

Product use refers to the ways in which customers use a product, which can create new competitors that were not originally intended. For example, a hammer may be used not only for pounding nails but also as a weight to hold something down. This new use could create competition from products that were specifically designed for that new purpose. Direct competitors refer to companies selling similar products to the same target market, indirect competitors refer to companies selling different products but satisfying the same consumer need, and substitution refers to when consumers switch to a different product or service that fulfills the same need.

_______________ Is a Third Way of Defining Competitors