Autumn has run a successful full service spa for the past 10 years.This year she decided to open a nail boutique, which specializes in manicures and pedicures on the go.This is an example of ____________.
A) Market expansion
B) Product expansion
C) Product usage
D) Indirect competition
E) Direct competition

Question

Quizplus · Accepted Answer

Market expansion occurs when a company enters a new market with its existing products or services. In this case, Autumn is expanding her market by opening a nail boutique, which is a new type of business for her.

Autumn Has Run a Successful Full Service Spa for the Past