____________ occurs when a company leverages its existing expertise (technical product experience or supply chain)to create new products for existing or new markets.
A) Market expansion
B) Product expansion
C) Product usage
D) Indirect competition
E) Direct competition

Question

Quizplus · Accepted Answer

Product expansion occurs when a company uses its existing expertise to develop new products for existing or new markets. This strategy is often more cost-effective and less risky than developing entirely new capabilities or entering completely new markets.

____________ Occurs When a Company Leverages Its Existing Expertise (Technical