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Marketing Management Study Set 5
Quiz 6: Understanding Competitors: Analysis to Action
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Question 21
Multiple Choice
Power Circuit, a utility company that operates in Northeast U.S.is required to get approval from state regulatory agencies before increasing the price of its service because it is a(n) ______________ company.
Question 22
Multiple Choice
A(n) _________________ differs from other industry structures in that there are more companies in the industry manufacturing products that are standardized (steel) or differentiated (automobiles) .
Question 23
Multiple Choice
When a company creates a new market by understanding its competitors and listening to the market, it is called __________________.
Question 24
Multiple Choice
When all major airlines were suffering because of environmental and competitive issues, Southwest thrived because __________________.
Question 25
Multiple Choice
The degree of competition is very high among a small group of major competitors in a ___________.
Question 26
Multiple Choice
A(n) _____________ exists when a market is controlled by a single company offering one set of products.
Question 27
Multiple Choice
In an oligopoly, products that are different allow you to create perceived differences based on all of the following except _____________.
Question 28
Multiple Choice
The merger between XM and Sirius Satellite Radios required approval from the Justice Department because it was argued that the merger would create a(n) ___________.
Question 29
Multiple Choice
Robinson Steelco is a steel company offering standardized products to its customers.Robinson has found it difficult to break out and charge a premium price for its products.This is an example of a(n) ______________.
Question 30
Multiple Choice
In a pure competition, there are ___________ competitors.
Question 31
Multiple Choice
Samantha Wilson, Marketing Manager for CHEP U.S.A., described CHEP's direct competitors as other organizations that have similar resources, but pointed out that CHEP's competitive advantages are _________________.