When Mom-And-Pop's Bakery decided to conduct research about its current and potential customers, they decided to examine the demographic information for the surrounding zip codes.The best kind of data for this research project would be _______ data.

Question

Quizplus · Accepted Answer

Secondary data is data that has already been collected by someone else and can be accessed by the researcher. In this case, the demographic information for the surrounding zip codes is likely to be available from sources such as the US Census Bureau or market research companies, making it a good choice for this research project. Primary data (A) would involve collecting new data directly from customers, which may be time-consuming and costly. Governmental data (B) may be relevant in some cases, but it is not specified in the scenario and may not be available. Survey data (D) and experimental data (E) involve collecting new data directly from participants, which may not be necessary for this research project.

When Mom-And-Pop's Bakery Decided to Conduct Research About Its Current