The marketing managers of Brand Z Shoes have a clearly defined their research problem as "If we increase our promotions expenditures by what percent will it increase sales?" They have also decided that they need primary data to answer this question; _______ research would be the best approach to collecting this primary data.

Question

Quizplus · Accepted Answer

Quantitative research would be the best approach to collecting primary data for this research problem, as it involves numerical data that can be analyzed and measured. Quantitative research methods would allow the marketing managers of Brand Z Shoes to collect data on the increase in promotional expenditures and its impact on sales, which can then be analyzed using statistical techniques to determine the relationship between the two variables.

The Marketing Managers of Brand Z Shoes Have a Clearly