Vegan Videos has decided to conduct exploratory research to clarify its marketing related research problem.They have decided that they need to collect primary data, but they only have one week to collect this qualitative data from 20 customers and they only have 1 researcher.They should use a(n)__________ technique to collect the data in order to meet their deadline.

Question

Quizplus · Accepted Answer

Since Vegan Videos has only one week to collect qualitative data from 20 customers, the best choice would be to use a focus group technique. This would allow the researcher to gather data from a small group of customers in a short amount of time. In-depth interviews and surveys would take much longer to conduct with each participant individually, and questionnaires may not provide the depth of qualitative data that Vegan Videos is seeking. Experimental designs typically focus on testing hypotheses and may not be the most appropriate choice for exploratory research.

Vegan Videos Has Decided to Conduct Exploratory Research to Clarify