Fred Reichheld, a customer loyalty expert, has demonstrated that _______.

Question

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Fred Reichheld has demonstrated that investing in customer relationship management (CRM) yields more powerful long-term relationships, and loyal customers are significant contributors to revenue growth, profitability, and referrals. He has also shown that loyalty and profitability are not always linked, and that long-term customers are more demanding than new customers. Therefore, the best choice is E, which includes both options A and D.

Fred Reichheld, a Customer Loyalty Expert, Has Demonstrated That _______