A marketing manager must evaluate global market opportunities that will allow the firm to utilize its strengths and minimize its weaknesses.A firm must be particularly strong in ___________ to succeed in expanding to global markets.
A)Accounting and law
B)Currency trading
C)Marketing and logistics
D)Human resources
E)Customer service

Question

Quizplus · Accepted Answer

As a marketing manager you will need to evaluate global market opportunities against key company characteristics to look for markets that maximize the company's strengths while minimizing weaknesses. Moving into new foreign markets brings greater risk to the company. As a result, decision makers must consider whether their company philosophy, personnel skill sets (principally in critical areas such as marketing and logistics).

A Marketing Manager Must Evaluate Global Market Opportunities That Will