Irma's Cupcakes, a family-owned chain of bakeries, is primarily located in malls.The bakery shops had rapid growth in its first seven years.Now the family has decided that adding more shops would make it impossible for them to monitor operations.Most likely the family is pursuing a generic strategy of _________________.
A) Retrenchment
B) Stability
C) Diversification via concentric means
D) Growth/Concentration via vertical integration
E) Growth/Concentration based on horizontal integration

Question

Quizplus · Accepted Answer

The family is choosing not to expand further to maintain control, indicating a stability strategy, focusing on maintaining current operations rather than growing.

Irma's Cupcakes, a Family-Owned Chain of Bakeries, Is Primarily Located