Some large retailers require suppliers to ship products that have Radio Frequency Identification (RFID)labels to facilitate the tracking of products.Other firms may be considering to implement this cost-saving tactic.Most likely a description of this would be in the _____________ part of a marketing plan.
A) Economic situation
B) Natural factors
C) Technological factors
D) Bargaining power of suppliers
E) Marketing capabilities

Question

Quizplus · Accepted Answer

The use of RFID labels is a technological factor that can impact a company's marketing strategy. It can help with tracking inventory and improving supply chain efficiency, which can ultimately lead to cost savings. Therefore, it falls under the category of technological factors.

Some Large Retailers Require Suppliers to Ship Products That Have