One part of a marketing plan should identify what to do if things go wrong.This is called _______________.
A) Contingency planning
B) Strategic planning
C) Marketing metrics
D) Action plans
E) Marketing programs

Question

Quizplus · Accepted Answer

Contingency planning involves identifying potential problems or unexpected events that could negatively impact the marketing plan, as well as developing a plan of action to address those issues. It is an important part of risk management and can help ensure that the marketing plan stays on track even in the face of unexpected challenges.

One Part of a Marketing Plan Should Identify What to Do