Marketing plans are ______________.
A) A means of gathering input from stakeholders throughout the firm
B) Essential for the firm's success
C) A rallying point for creativity
D) Well articulated
E) Any of the above

Question

Quizplus · Accepted Answer

Marketing plans are a comprehensive tool that encompass all of the options listed. They are a means of gathering input from stakeholders, essential for the success of the firm, a rallying point for creativity, and should be well-articulated to effectively guide marketing efforts.

Marketing Plans Are ______________