The marketing concept was introduced ______________.

Question

Quizplus · Accepted Answer

In the 1950s, increased demand for consumer goods and services, a new focus on family and the need for normalcy, increased production capacity, and the advent of mainframe computers-combined with growing frustration with high-pressure selling-sparked a shift in the focus of American business. The resulting business philosophy has been labeled the marketing concept, which is an organization-wide customer orientation with the objective of achieving long-run profits.

The Marketing Concept Was Introduced ______________