George inherited his family business 30 years ago.The company makes shelving for grocery and drug store chains.Three customers account for 85% of revenue.Recently, one of the grocers went out of business and George is struggling to find a customer to replace the lost revenue.His attitude towards marketing has always been that it is an unnecessary expense.George has asked you to give him advice.How can you dissuade him from the outdated ideas he has about this and other marketing misnomers.
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