In the consumer's mind, ______________ is/are created through the use of a variety of tools that build a retail brand image.
A) Retail positioning
B) Assortment
C) Merchandise categories
D) Customer communities
E) Loyalty programs

Question

Quizplus · Accepted Answer

Retail positioning involves creating a unique and differentiated image for the retail brand in the consumer's mind. This can be achieved by using a variety of tools such as advertising, store layout, merchandising, and pricing strategy to create a distinct image that sets the brand apart from competitors. Assortment, merchandise categories, customer communities, and loyalty programs can all contribute to building a retail brand image, but they are not specifically focused on creating positioning in the consumer's mind.

In the Consumer's Mind, ______________ Is/are Created Through the Use