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Isabella Owns an Ice Cream Store

Question 68

Multiple Choice

Isabella owns an ice cream store.She sells Creamy Cones to her customers.In order to receive profit she charges the customers a percentage mark-up, and sometimes will do marketing in addition to the marketing that Creamy Cones already does.Isabella is the retailer and Creamy Cones is the _________________.


A) Merchandising category
B) Sales Experience
C) National brand
D) Private-label brand
E) Shopping Experience

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