The purely rational model of decision making is rarely practiced in reality because it:
A) ignores the fact that problems must be defined before alternatives are chosen.
B) assumes that human beings make decisions based on their emotions and abilities.
C) assumes that people are efficient and logical in their information processing.
D) ignores the fact that people evaluate their decision after an alternative has been chosen and implemented.
E) does not consider the problems associated with implementing each of the alternatives.

Question

Quizplus · Accepted Answer

The rational choice paradigm seems so logical, yet it is impossible to apply in reality. One reason is that the model assumes people are efficient and logical information processing machines. In reality, people have difficulty recognizing problems; they cannot (or will not) simultaneously process the huge volume of information needed to identify the best solution; and they have difficulty recognizing when their choices have failed.

The Purely Rational Model of Decision Making Is Rarely Practiced