Currently, Our System Is Characterized by a Lack of Fit

Currently, our system is characterized by a lack of fit between what the customer wants and what the SCM system is best able to provide. As a result, which of the following would apply?
I. The firm must change the market segment it is going after.
II. Unless something is done, our firm will not be the most effective and efficient long-term supplier.
III. Any firm can successfully counter such inconsistencies through the use of patents and aggressive advertising.

A) I only.
B) II only.
C) III only.
D) I and II only.
E) I, II, and III.