A consumer products company wants to interview customers regarding a new product.If it wishes to adhere to a predetermined pattern of questions in the interview,which of the following would likely be used?
A)Structured interview
B)Open-ended questioning
C)Unstructured interview
D)Written questionnaire

Question

Quizplus · Accepted Answer

A structured interview adheres to a predetermined pattern of questions, which would be appropriate for the company's goal of wanting to ask consistent and specific questions about the new product. Open-ended questioning and unstructured interviews allow for more flexibility in the discussion but may not provide the necessary consistency needed for the company's research. Written questionnaires may also be structured, but they do not provide the opportunity for follow-up questions or clarification.

A Consumer Products Company Wants to Interview Customers Regarding a New