Advertisers try to
A)raise the demand for their product and make it more elastic.
B)raise the demand for their product and make it less elastic.
C)lower the demand for their product and make it more elastic.
D)lower the demand for their product and make it less elastic.

Question

Quizplus · Accepted Answer

Advertisers aim to create a perceived need or desire for their product, pushing the demand curve to the right. This would make the demand more elastic because consumers have more substitutes to choose from, making them more price-sensitive. However, by creating a strong brand image or emotional connection, advertisers can differentiate their product and decrease its substitutability, making the demand less elastic. Therefore, advertisers would try to raise the demand for their product and make it less elastic.

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