Stickiness of a Web site refers to ___________________.
A) The ease with which visitors can navigate through the site
B) The readability of the site
C) The attractiveness of the site
D) The amount of time visitors remain at the site
E) The number of visitors who visit the site
Correct Answer:
Verified
Q21: The role of retailing is to _.
A)
Q24: Marketing managers know that creating an effective
Q28: _ are important service(s)consumers expect but they
Q30: _ is the number of product categories
Q32: Assortment is the number of different product
Q33: Security of personal data is a major
Q36: A typical supermarket carries between _ product
Q38: Margot works for a retailer that carries
Q39: An example of a customer touchpoint that
Q40: Variety is the number of product categories
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