An example of a customer touchpoint that allows only one way interaction is ________.

Question

Quizplus · Accepted Answer

Advertising is a one-way communication form where the brand sends a message to the audience. The audience cannot directly respond or interact with the message or the brand. A retail store visit, a web site bulletin board, personal selling, and an online focus group, on the other hand, allow for two-way communication, where customers can interact and provide feedback to the brand.

An Example of a Customer Touchpoint That Allows Only One