____________ allow(s)retailers to differentiate their pricing to different target markets by charging a higher price to less price-sensitive consumers and lower prices to more price-sensitive shoppers.

Question

Quizplus · Accepted Answer

High/low pricing allows retailers to charge different prices to different target markets based on their price sensitivity. This strategy involves setting a high price for a product initially and then offering discounts and promotions to attract more price-sensitive shoppers while still reaping profits from the less price-sensitive consumers who are willing to pay the higher initial price.

____________ Allow(s)retailers to Differentiate Their Pricing to Different Target Markets